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You know how sometimes you come across something that grabs you even if you don’t quite get it? It’s right for something and you want it but can’t figure out why you need it or what you would do with it? A couple sport coats waiting for their break-out moment from my closet [...]
Two days ago CBS Interactive announced a new, more intrusive online display ad unit called “Lightbox” (above).? Today, Brian Morrissey at AdWeek reports Google’s going to make ads skip-able on YouTube (below).
We’ve seen this before.? In 1920 Dr. Dolittle encountered a new breed called the Pushmi-pullyu (pron. “push-me-pull-you,” below).? It went nowhere.? Coincidence? Dr. [...] http://bit.ly/dfE0b (link to the OPA press release highlighting the new research) All these years I thought it was the actual ADVERTISING that persuaded people to go buy my clients’ products.? Now, thanks to research by the OPA, I see that all I really need to do is put my ads in the right place [...] |
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