Brands should move banner money into spam and junk mail

The average response rate for junk mail is 1.38%.

The average click-through rate for marketing email is 6.64%

The average open rate for a thirty-second television commercial is…oh, right, we don’t measure TV spots that way.  Yet.

But that’s precisely how we assign value to ads on humankinds’ most immersive and engaging medium to date.

The average [...]

Watch the Ad! No, Wait, Skip the Ad!

Two days ago CBS Interactive announced a new, more intrusive online display ad unit called “Lightbox” (above).? Today, Brian Morrissey at AdWeek reports Google’s going to make ads skip-able on YouTube (below).

We’ve seen this before.? In 1920 Dr. Dolittle encountered a new breed called the Pushmi-pullyu (pron. “push-me-pull-you,” below).? It went nowhere.? Coincidence?

Dr. [...]

Follow The Money: Google Launches Online Retail Solution

Remember when those brief text ads for small little companies you’d never heard of started appearing alongside your search results?? That was $22 billion ago, from Google’s point of view.? Google loves small businesses.? They make a lot of money from them.? And they learn a ton from operating so low to the [...]