Watch the Ad! No, Wait, Skip the Ad!

Two days ago CBS Interactive announced a new, more intrusive online display ad unit called “Lightbox” (above).? Today, Brian Morrissey at AdWeek reports Google’s going to make ads skip-able on YouTube (below).

We’ve seen this before.? In 1920 Dr. Dolittle encountered a new breed called the Pushmi-pullyu (pron. “push-me-pull-you,” below).? It went nowhere.? Coincidence?

Dr. [...]

Follow The Money: Google Launches Online Retail Solution

Remember when those brief text ads for small little companies you’d never heard of started appearing alongside your search results?? That was $22 billion ago, from Google’s point of view.? Google loves small businesses.? They make a lot of money from them.? And they learn a ton from operating so low to the [...]