In the Digital Age, Good ‘Ole TV Looks Great

With the TV upfront ad buying season upon us, you might dismiss the spectacle as little more than a desperate diversion from another traditional medium fighting the digital tide.

That would be a mistake.

Imagine you’re one of those odd marketing ducks still trying to make people feel something different about your product.  [...]

There’s no such thing as a banner campaign

(As published by Digiday August 13th, 2012)

We refer to campaigns so often in advertising that it’s easy to forget that presidential elections and, before that, war owned the term. It ties together, usage-wise. War, politics, advertising. A campaign is about beating someone. It is waged. Right there you know it’s special.

We don’t [...]