Bye Bye, Traditional Media Buying

From Demography to Propensity

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=111090

This is where we’re headed.? If I’m trying to sell you something, the most important thing to me isn’t your age, income, race, marital status, sexual preference, education level or number of children and cats in the home.? These have been approximations in the absence of better information and ability to target.? What [...]