If you haven’t already, you should check out today’s online version of the New York Times (nyt.com) to see one of the best, most important developments in online advertising to date.
Today’s online edition features an expandable ad unit from Cisco (shown above) that hits a rare online advertising trifecta: it is strategic, useful [...]
Ponder this:? what do you get when you mix a simple truth — that some texts are better left unsent — with an ingenious and hysterical creative concept involving Inside the Actor’s Studio’s James Lipton and his beard?
You get Y&R/NY’s very own Creativity “Best Ad” named in today’s AdAge online edition!? The campaign [...]
If only creating great advertising were as easy as matching the right color tops with bottoms.
Google announced last week their intent to buy Teracent (below), which claims to make better banner ads by swapping ad elements (words, pictures, that sort of thing) based on various factors like [...]
Shocker:? better creative drives better results in digital advertising — this from a new Dynamic Logic study (http://bit.ly/3FdbJr).? You know we’ve taken our eye off the ball when only an “analysis of over 170,000 online creative executions” keeps us from cramming next year’s marketing platform into a six-frame banner ad.
The gazillion-dollar question is, [...]
