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Where there’s magic, there’s margin. I learned this from Mitch Kurz, the one-time head of measurement-maniacal Wunderman before he left Y&R a wealthy man about a decade ago. We were talking about technology. The internet was upon us. He recounted how technology innovators command premiums for a moment and then, as the invention gets [...] (CW Network announces they’ll double their online ad load) At the OMMA Global conference in San Francisco last week I saw a panel debate the “free vs paid” content model for big media. The platform gave voice to a growing chorus singing the death of an ad-supported online content model. But the conclusion [...] More intrusive, engaging and pervasive advertising — now on our smart phones! Crisp Wireless just launched a new product called “Adhesion” (clever name, right?) that stays with you as you scroll on your smart phone (see picture above). That means the ad stays more visible to the user for longer. I love it! I’m not [...] Purists may hate this one but advertisers and publishers should love it:? an online ad that is really a mini website right on the page — letting people engage deeply with brands/products without ever leaving the ad.? I believe this is the future, and we will eventually see this type of advertising in [...] Read the press release at http://blog.cooliris.com/category/partners/ Recent articles applaud a new online ad campaign featuring Cooliris’ image viewing platform.? It takes a new way of looking at images (imagine an endless video wall that moves around and shifts angles with your cursor), and introduces ad units within the same display (as shown in [...] http://online.wsj.com/article/SB124770791413149107.html Finally, a full slate of commercials in online shows.? This is where we’re headed.? People will moan and groan.? Purists will damn the defiling of their online sanctuary.? But, c’mon, why should we get to watch commercial-free (or -light) programming online?? The delivery mechanism doesn’t change the basic content, so why should the [...] |
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