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(CW Network announces they’ll double their online ad load) At the OMMA Global conference in San Francisco last week I saw a panel debate the “free vs paid” content model for big media. The platform gave voice to a growing chorus singing the death of an ad-supported online content model. But the conclusion [...] (Above: screen grab of ABC’s Modern Family, full-screen view, from abc.com) I’ve seen this movie before. It doesn’t end well for everyone. We moved to Brooklyn (Park Slope) this weekend from the Upper West Side. Pick a cliche. It fits. Our cable TV was not working (shocker – we have Time Warner). While I [...] More intrusive, engaging and pervasive advertising — now on our smart phones! Crisp Wireless just launched a new product called “Adhesion” (clever name, right?) that stays with you as you scroll on your smart phone (see picture above). That means the ad stays more visible to the user for longer. I love it! I’m not [...] According to Reuters on Dec. 15th, 2009: “YouTube is considering offering users the option to pay for subscriptions in a bid to encourage more media companies to license premium TV shows and movies to the popular online video site, a senior executive said.” Click here for full article.
Share From today’s article (above):?? ?There is real tension surrounding the free versus pay debate,” Mr Miller told the Monaco Media Forum on Friday. “It will play out in the next two years. We believe that the value of high quality content is not recognised online (by [...] Two days ago CBS Interactive announced a new, more intrusive online display ad unit called “Lightbox” (above).? Today, Brian Morrissey at AdWeek reports Google’s going to make ads skip-able on YouTube (below).
We’ve seen this before.? In 1920 Dr. Dolittle encountered a new breed called the Pushmi-pullyu (pron. “push-me-pull-you,” below).? It went nowhere.? Coincidence? Dr. [...] |
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