Next Gen Augmented Reality — When Does This Become Augmented Grafitti?

Japanese company Tonchidot announced today the global release of iPhone application “Sekai Camera” that lets any user post a virtual, geo-located tag for any Sekai Camera app user to see. Or, as Jason Kincaid at TechCrunch reports today, now we can all leave each other “geo-tagged virtual Post-It notes.”

The app is avail at [...]

Augmented Reality: Ad Fad. Profound Utility.

Augmented reality (AR) is working its way up the buzz chain.? Is it a fad or for real?

That depends on the definition.? Augmented reality, as a concept, covers a lot of ground (and we’re not even touching collegiate “experimentation”).? For the unfamiliar, keep reading — examples are forthcoming.

In marketing terms, AR splits between [...]