Not dead yet: too early to give up on an ad-supported web content model

(CW Network announces they’ll double their online ad load)

At the OMMA Global conference in San Francisco last week I saw a panel debate the “free vs paid” content model for big media.  The platform gave voice to a growing chorus singing the death of an ad-supported online content model.

But the conclusion [...]

Newspapers and publishers should exit the distribution business

Before digital, newspapers were in two businesses:  content creation (news) and distribution (paper).

Maybe now would be a good time to consider exiting the distribution business.

This would have been impossible to imagine in print.  But in digital, it’s pretty simple.

The current model is something like this:  write a bunch of stories, put them on [...]

The New York Times vs Penguin Books in digital: looks like youth wins round one.

Considering two very different responses to the opportunities digital presents publishers, the disruption in our midst may reshuffle the power, popularity and, possibly, the very presence, of some of our most cherished media brands and institutions.

Imagine your partner has fallen deeply in love with two or three of your most prominent, defining traits.  [...]