From chatter to matter: the next wave of social media will get the network working for you!

It’s time for social media to get to work.

It’s nice to know when your birthday is, what diner you frequent, what you’re reading, whom you’ve seen and what you think about this and that.

There’s just one problem.  It’s all about YOU.

The next phase of social media will turn the tables.  It’ll put you [...]

Social media ROI: It’s 2010. Show me the money.

Social media may not be entirely full-grown, but it’s old enough to start paying its way.

When novel marketing practices emerge, they get funded by a sliver of the progressive marketing realm seeking first-mover competitive and publicity advantage.  These renegades forego basic metrics, conveniently, since they often don’t exist at birth.

When the Business Week [...]