Publishers dug the banner hole. Time to dig themselves out.

Photo Credit:http://www.flickr.com/photos/sofiakatariina/1593416193/

About a thousand of us watched a digital ad presentation recently, giant screen looming behind the speaker featuring that day’s Yahoo! home page.  “Who was the advertiser on that page?” the speaker asked as the slide faded a minute later.  Dead silence.  Nobody had noticed.

Whose fault is that?

I’ve heard [...]