You Can’t Measure Everything — Data is Killing Desire (and Big Brand Spending) on the Internet

Where there’s magic, there’s margin.  I learned this from Mitch Kurz, the one-time head of measurement-maniacal Wunderman before he left Y&R a wealthy man about a decade ago.

We were talking about technology.  The internet was upon us.  He recounted how technology innovators command premiums for a moment and then, as the invention gets [...]