8th graders know why brand money isn’t online; surely website publishers can figure it out

Every March I teach five 30-minute classes to 8th graders during career day for the Fresh Air Fund in NYC.  I always start the same way:  tell me about your favorite ads.  Hands shoot up.  This year:

“Geico!” (sexy grandpa)  “Doritos!”  (finger licking good)  “Sun Drop!” (drop it like it’s hot).

Then I ask what [...]