Social media as a PR layup won’t last

We are all media now.

Yes, thanks to social media, each of us distributes content to an audience.  Or, more precisely, we distribute to an audience quickly and easily, en masse, at all times.

To be fair, we’ve always had audiences.  It just took awhile, relatively speaking, to write them letters, or call them, or, [...]

Yahoo! Finally, a digital ad brands will love.

There’s been a lot said lately about what Yahoo! has done wrong.  Here’s something they’re doing right!

Yesterday, they introduced what they’re calling the Yahoo Living Ad unit for tablets.  Finally, someone is creating ad units that not only take advantage of what digital has to offer (rich, storytelling experiences AND interactivity), [...]