Brands should move banner money into spam and junk mail

The average response rate for junk mail is 1.38%.

The average click-through rate for marketing email is 6.64%

The average open rate for a thirty-second television commercial is…oh, right, we don’t measure TV spots that way.  Yet.

But that’s precisely how we assign value to ads on humankinds’ most immersive and engaging medium to date.

The average [...]

Irrational exuberance in Internet adland? Facebook made $3.15 billion from ads last year as an “afterthought”

By now you know Facebook filed yesterday to go public.  I learned about it on Twitter.

Shortly thereafter, Digiday Editor-In-Chief Brian Morrissey astutely posted five initial thoughts about Facebook advertising.

He got me thinking:  Facebook sees advertising as, basically, an “afterthought,” and, yet, they did $3.15 billion in advertising last year.

Pity the rest of us [...]