Brands should move banner money into spam and junk mail

The average response rate for junk mail is 1.38%.

The average click-through rate for marketing email is 6.64%

The average open rate for a thirty-second television commercial is…oh, right, we don’t measure TV spots that way.  Yet.

But that’s precisely how we assign value to ads on humankinds’ most immersive and engaging medium to date.

The average [...]

Super Bowl yes. Super advertising no.

It’s Super Bowl time.  The ad community is lathering up for the “Oscars of the ad business.”

I’m setting my sights pretty low.

One person’s view, but Super Bowl ads lately have underwhelmed.  I’m trying to remember one now.  Oh yes, GoDaddy.  Well, I don’t remember the ad, exactly. I do know what GoDaddy does, [...]

So Easy Even a Caveman, I Mean Algorithm, Could Do It

If only creating great advertising were as easy as matching the right color tops with bottoms.

Google announced last week their intent to buy Teracent (below), which claims to make better banner ads by swapping ad elements (words, pictures, that sort of thing) based on various factors like [...]

Watch the Ad! No, Wait, Skip the Ad!

Two days ago CBS Interactive announced a new, more intrusive online display ad unit called “Lightbox” (above).? Today, Brian Morrissey at AdWeek reports Google’s going to make ads skip-able on YouTube (below).

We’ve seen this before.? In 1920 Dr. Dolittle encountered a new breed called the Pushmi-pullyu (pron. “push-me-pull-you,” below).? It went nowhere.? Coincidence?

Dr. [...]

Follow The Money: Google Launches Online Retail Solution

Remember when those brief text ads for small little companies you’d never heard of started appearing alongside your search results?? That was $22 billion ago, from Google’s point of view.? Google loves small businesses.? They make a lot of money from them.? And they learn a ton from operating so low to the [...]

Don't confuse audience with customer when talking "free"

Hmmm.? I want to agree wholeheartedly with this post from Mark Cuban on his blog yesterday but can’t go all the way there.? I do agree that “free” is an unsustainable business model.?? Who wouldn’t?? And I, too, believe free-flowing investments have created a certain addiction to hope:? get eyeballs first and then [...]