Super Bowl yes. Super advertising no.

It’s Super Bowl time.  The ad community is lathering up for the “Oscars of the ad business.”

I’m setting my sights pretty low.

One person’s view, but Super Bowl ads lately have underwhelmed.  I’m trying to remember one now.  Oh yes, GoDaddy.  Well, I don’t remember the ad, exactly. I do know what GoDaddy does, [...]

Social media ROI: It’s 2010. Show me the money.

Social media may not be entirely full-grown, but it’s old enough to start paying its way.

When novel marketing practices emerge, they get funded by a sliver of the progressive marketing realm seeking first-mover competitive and publicity advantage.  These renegades forego basic metrics, conveniently, since they often don’t exist at birth.

When the Business Week [...]