Can video sites crack the original content code? HBO did.

You may have heard lately that online video sites like YouTube and Hulu are launching more original content.

Hard to resist, from their perspective.

Imagine having hundreds of millions of people come to your site every month to watch somebody else’s content.  In YouTube’s case, that somebody else is you and your pet videos.  On [...]

Yahoo! Finally, a digital ad brands will love.

There’s been a lot said lately about what Yahoo! has done wrong.  Here’s something they’re doing right!

Yesterday, they introduced what they’re calling the Yahoo Living Ad unit for tablets.  Finally, someone is creating ad units that not only take advantage of what digital has to offer (rich, storytelling experiences AND interactivity), [...]

Launch a banner ad campaign in five minutes and $30

Yahoo! launched a service? (see below) this week that lets anyone quickly create a display banner ad from customizable templates and then buy a targeted media program (think SpotRunner for banner ads).? It’s easy to dismiss this as dreck — junky, nasty, pathetic, awful creative.? Harder to ignore the 0.57% click-through rate (CTR) [...]